Snapshot
June 06, 2017

Mountain Dew signs on as official sponsor for Team Dignitas

Participating in this sponsorship deal:

Open uri20141112 50798 248qdg Dignihead

About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Team Dignitas is an International e-Sports team which is headquartered in the United Kingdom.

Read More
PURCHASE, N.Y., June 6, 2017 - Mountain Dew® welcomed three global esports powerhouses – Team Dignitas, Splyce and Team SK Gaming – to its growing esports platform. These new partnerships will provide gamers around the globe with exclusive content and access to some of the best gamers and esports celebrities in the world via the Mountain Dew Twitch channel, www.twitch.tv/mtndew.
Read more at team-dignitas.net/articles/news/Team-Dignitas/11226/team-dignitas-partners-with-mountain-dew.com »
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