Snapshot
September 08, 2017
Mountain Dew signs on as official sponsor for The Walking Dead

Participating in this sponsorship deal:

Open uri20141112 50798 248qdg 12509537 1395423793817108 2632949336085145001 n

About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

The Walking Dead is an American post-apocalyptic horror television series developed for television by Frank Darabont. It is based on the ongoing comic book series, The Walking Dead by Robert Kirkman, Tony Moore, and Charlie Adlard.

Read More
NEW YORK, NY – SEPTEMBER 6, 2017 – AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. The partnership will also include extensive “The Walking Dead” on-pack and in-store branding and character images on more than 100 million individual Mountain Dew products in store locations nationwide. The limited edition Mountain Dew packaging, which features iconic show character images of Rick Grimes, Michonne and Daryl Dixon on all single serve 20oz. and 12oz. 12-pack outer cases of Mtn Dew®, Diet Mtn Dew® and Mtn Dew Pitch Black® packaging, will be sold this Fall, while supplies last.
Read more at www.amcnetworks.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional