Snapshot
January 17, 2019

Mountain Dew signs on as official sponsor for Tom Clancy's The Division 2

Participating in this sponsorship deal:

Open uri20141112 50798 248qdg The division 2 art

About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Tom Clancy's The Division 2 is an upcoming online action role-playing video game developed by Massive Entertainment and published by Ubisoft. The game will be released for Microsoft Windows, PlayStation 4 and Xbox One on March 15, 2019.

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"MTN DEW AMP did a really good job of having gamers help with the product… They are coming out with a drink made specifically for us. I feel like this is a good thing for us, and we should try to take part with this movement that they are trying to do for our team and gamers in general." – Kenneth "Kehnee" Rann (Dignitas)
Read more at https://www.pepsico.com »
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