Mountain Dew signs on as official sponsor for Twitch
Participating in this sponsorship deal:
About Sponsor:
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.
About Property:
Twitch (formerly Twitch.TV) is a live streaming social video platform owned by Amazon, who's focused on video game lifestyle content including video games, eSports, music and poker. According to internal analytics, there are over 100 million viewers on Twitch every month, with the average viewer watching an hour and a half a day. Twitch sponsorship opportunities include physical and online trade show visibility at Twitch booths and TwitchCon, custom program campaigns for clients around influencers, eSport partner/team/event sponsorship and simple media campaigns. http://www.twitch.tv/year/2014