Snapshot
October 21, 2019

Mountain Dew signs on as official sponsor for Zion Williamson

Participating in this sponsorship deal:

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About Sponsor:

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.

About Property:

Zion Lateef Williamson (born July 6, 2000) is an American professional basketball player for the New Orleans Pelicans of the National Basketball Association (NBA). He plays the small forward and power forward positions. Following a dominant freshman-year stint with the Duke Blue Devils, he was selected by the Pelicans first overall in the 2019 NBA Draft.

Activation Locations
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The brand has already announced several activations with the New Orleans Pelicans forward. Mountain Dew will utilise its existing partnership with social media platform Snapchat to enable users to unlock an exclusive augmented reality (AR) experience directly from a marker on a Zion NBA jersey.
Read more at forbes.com »
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