Mouton Cadet signs on as official sponsor for European Tour
Participating in this sponsorship deal:
About Sponsor:
Mouton Cadet is the brand name of a popular range of modestly priced, generic Bordeaux wines, considered Bordeaux's most successful brand. Created by Baron Philippe de Rothschild of the Rothschild banking dynasty, the wine named after his premier cru vineyard Château Mouton Rothschild, Mouton Cadet wine is produced through the assembly of a variety of grapes, from several Bordeaux region appellations. Originally only a red "Claret" wine from its origins in the 1930s, a white wine was added to the label in the 1970s, followed in the 1990s by a range of réserve wines, and in 2007 by a rosé wine. In the United States, Mouton Cadet is distributed and marketed by <a href="http://sponsorpitch.com/sponsors/221">Constellation Brands</a>.
About Property:
The PGA European Tour is an organization which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe and is second to the United States-based PGA Tour in worldwide prestige. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984. Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside of North America.