Mouton Cadet signs on as official sponsor for The Ryder Cup
Participating in this sponsorship deal:
About Sponsor:
Mouton Cadet is the brand name of a popular range of modestly priced, generic Bordeaux wines, considered Bordeaux's most successful brand. Created by Baron Philippe de Rothschild of the Rothschild banking dynasty, the wine named after his premier cru vineyard Château Mouton Rothschild, Mouton Cadet wine is produced through the assembly of a variety of grapes, from several Bordeaux region appellations. Originally only a red "Claret" wine from its origins in the 1930s, a white wine was added to the label in the 1970s, followed in the 1990s by a range of réserve wines, and in 2007 by a rosé wine. In the United States, Mouton Cadet is distributed and marketed by <a href="http://sponsorpitch.com/sponsors/221">Constellation Brands</a>.
About Property:
The Ryder Cup is a biennial golf competition between teams from Europe and the United States. The competition is jointly administered by the PGA of America and the PGA European Tour, and is contested every two years, the venue alternating between courses in the United States and Europe. The Ryder Cup is also the name of the trophy, after the person who donated it, Samuel Ryder. The Ryder Cup, and its counterpart the Presidents Cup, are unique in the world of golf, and possibly professional sports, since despite being high-profile events that bring in tens of millions of dollars in TV and sponsorship revenue the players receive no prize money and compete purely for the victory.