Nabisco signs on as official sponsor for One Direction
Participating in this sponsorship deal:
About Sponsor:
Nabisco is an American manufacturer of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Mondelez International. Nabisco's plant in Chicago, a 1,800,000-square-foot production facility at 7300 S. Kedzie Avenue, is the largest bakery in the world, employing more than 1,500 workers and turning out some 320 million pounds of snack foods annually.
About Property:
One Direction are a British-Irish boy band formed in London in 2010, consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. They signed to Simon Cowell's record label Syco Records after being formed and placing third in the seventh series of British television music competition The X Factor. They later signed in North America to Columbia Records.