Snapshot
November 06, 2014

Nathan's Famous signs on as official sponsor for New York Yankees

Participating in this sponsorship deal:

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About Sponsor:

Nathan's Famous is a company that operates a chain of U.S.-based fast food restaurants specializing in hot dogs. The original Nathan's restaurant stands at the corner of Surf and Stillwell Avenues in the Coney Island neighborhood of the New York City borough of Brooklyn.

About Property:

The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles and moved to New York City in 1903 as the New York Highlanders before becoming the Yankees in 1913. From 1923 to 2008, the Yankees' home ballpark was Yankee Stadium; in 2009, they moved into a new ballpark, also called Yankee Stadium.

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Nathan’s Famous Inc., a New York City tradition for nearly a century, today announced a new multi-year agreement with another New York City tradition extending its partnership with the New York Yankees to provide Nathan’s Famous hot dogs at the new Yankee Stadium.
Read more at www.qsrmagazine.com »
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