Snapshot
May 26, 2015

NBC Universal signs on as official sponsor for Nitro Circus

Participating in this sponsorship deal:

Open uri20141112 50798 17s2z6u Ncl logo 300x

About Sponsor:

NBCUniversal Media, LLC (formerly known as NBC Universal, Inc.)[2][3] is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks. NBC Universal was formed in May 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment.[4][5] GE and US cable TV operator Comcast announced a buyout agreement for the company on December 3, 2009. Following regulatory approvals, the transaction completed on January 28, 2011. Comcast now owns 51% of NBC Universal while GE owns 49%.[5][6][7]

About Property:

Nitro Circus continues to position itself as one of the foremost, up and coming youth action sports & entertainment brands on the planet. From humble beginnings, with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a garage in Utah in 2003, to a smash TV series which has aired in 60+ countries and become one of MTV’s most popular programs of all time, Nitro Circus has exploded to global popularity, leaving a burning impression on the minds of young people across the planet. The Nitro Circus 3D Movie, featuring cast members from the MTV series, was released in 2012 in cinemas worldwide. In 2010, the TV show was transformed by current CEO and action sports industry veteran Michael Porra into a must-see live event, creating the global touring phenomenon that is Nitro Circus Live. Since the inaugural tour of Australia four years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. The tour has now rolled across five continents, with sold-out shows in Australia, New Zealand, China, the United States, Canada, South Africa, and all across the European Continent. • Named To Forbes America's Most Promising Companies List - #22 in 2015 • TV Series Broadcast In 60 Countries Around The Globe • Over 70 Million Fans Of Multiple TV Series • Ranked #1 Among Male Teens. #2 For Original Cable Series Premieres Among Males 12--24 • Over 2 Million Spectators Have Seen Nitro Circus Live Since 2010 • Live Tours On Every Continent • Largest & Most Engaged Digital Audience In Action Sports - Over 6 Million Social Media Followers • 750,000 Nitro Circus DVD's Sold

Read More
Published May 18, 2015, Page 10 Editor’s note: This story has been updated from the print edition.
Read more at www.sportsbusinessdaily.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional