Snapshot
November 06, 2014

NBC Universal signs on as official sponsor for Outside Lands Music Festival

Participating in this sponsorship deal:

Open uri20141112 50798 17s2z6u Outside lands logo

About Sponsor:

NBCUniversal Media, LLC (formerly known as NBC Universal, Inc.)[2][3] is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks. NBC Universal was formed in May 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment.[4][5] GE and US cable TV operator Comcast announced a buyout agreement for the company on December 3, 2009. Following regulatory approvals, the transaction completed on January 28, 2011. Comcast now owns 51% of NBC Universal while GE owns 49%.[5][6][7]

About Property:

The Outside Lands Music and Arts Festival is a music festival held annually in San Francisco, California at Golden Gate Park. The first edition occurred August 22–24 in 2008, and included over 60 musical acts from around the world, as well as several art installations.

Activation Locations
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NBCUniversal's Esquire Network today announced its upcoming 'Sip & Shave' event activation at the Outside Lands Festival in San Francisco, taking place from August 8-10, 2014. The 'Sip & Shave' will offer festival attendees complimentary shave sessions, specialty cocktails and exclusive access to meet Esquire Network's Jay Larson and Sean Patton from BEST BARS IN AMERICA, and chefs Naomi Pomeroy and Kris Morningstar from KNIFE FIGHT.
Read more at www.broadwayworld.com »
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