Nespresso signs on as official sponsor for BNP Paribas Showdown
Participating in this sponsorship deal:
About Sponsor:
Nespresso is the brand name of Nestlé Nespresso S.A., an operating unit of the Nestlé Group, based in Lausanne, Switzerland.[1] Nespresso machines brew espresso and coffee from coffee capsules, or pods in bar machines,[2] a type of pre-apportioned single-use container of ground coffee beans, sometimes with added flavorings.
About Property:
The BNP Paribas Showdown is a one-night tennis exhibition held at Madison Square Garden in Manhattan New York City, United States each February or March since 2008. Officially known as the BNP Paribas Showdown for the Billie Jean King Cup, the event format is a single elimination tournament with four players competing in a one set, no-ad scoring semifinal, with the winners advancing to a best-of-three set final with regular scoring. The BNP Paribas Showdown serves as the kick off to the tennis season in North America, as it is part of one of the United States Tennis Association's grassroots initiative Tennis Night in America.