SweeTARTS® is back for a second year to kick off the 2017-2018 college football season in a sweet way with five new NCAA schools. Limited-edition, officially licensed SweeTARTS® Gummies will feature the logos and mascots of 10 total colleges this year including new partnerships with – University of Michigan, University of Arizona, University of Oregon, University of Georgia and University of Florida – as well as the original five schools from last year – The University of Texas, The Ohio State University, University of Tennessee, University of California, Los Angeles and University of Arkansas. This year’s campaign will begin with college football season and extend through basketball season, so passionate fans can always have their favorite treat on-hand for any game.