Snapshot
January 24, 2020

Nestlé signs on as official sponsor for League of Legends European Championship

Participating in this sponsorship deal:

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About Sponsor:

Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It has been the largest food company in the world, measured by revenues and other metrics, for 2014, 2015, and 2016. Nestlé announced in January 2017 that it was relocating its U.S. headquarters from Glendale, California, to Rosslyn, Virginia outside of Washington, DC.

About Property:

The League of Legends European Championship (LEC), previously known as the European League of Legends Championship Series (EU LCS), is the name of the professional League of Legends eSports league run by Riot Games, in which ten teams compete. Each annual season of play is divided into two splits, spring and summer, both consisting of nine weeks of round-robin tournament play, which then conclude with play-off tournaments between the top six teams. At the end of the season, the winner of the summer split, the team with the most championship points, and the winner of the gauntlet tournament qualify for the annual League of Legends World Championship.

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As one of the world's most iconic chocolate brands, KitKat is the perfect way to kick back and enjoy breaks in the LEC action. To make those minutes of downtime fly by, we’ll be partnering to sponsor the breaks and the pauses in our broadcast. Look out for other activations to be announced later this split to make the most of our KitKat breaks between action-packed LEC games.
Read more at https://eu.lolesports.com »
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