Snapshot
November 06, 2014

New Amsterdam signs on as official sponsor for Las Vegas Raiders

Participating in this sponsorship deal:

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About Sponsor:

New Amsterdam Gin is a product of the New Amsterdam Spirits Company, from Modesto, California, a subsidiarity of E. & J. Gallo Winery. New Amsterdam Gin is produced as a contemporary take on classic gin-making standards. That includes a base of neutral spirits, combined with an infusion of botanicals, including citrus, as well as the primary flavoring constituent of any gin - the juniper berry.

About Property:

The Las Vegas Raiders are a professional American football team based in Las Vegas, Nevada. They play in the Western Division of the American Football Conference (AFC) in the National Football League (NFL). The Raiders began play in the American Football League (AFL) in 1960 and joined the NFL in the AFL–NFL merger of 1970.

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MODESTO, Calif., Aug. 24 /PRNewswire/ -- When the Oakland Raiders kick off their 2010 home season on August 28th, the Oakland-Alameda County Coliseum will boast a smooth new addition to its bar menu. Today, New Amsterdam Gin announces a new sponsorship deal with the Oakland Raiders, marking the first time the brand has teamed up with a major sports franchise since its launch in 2008.
Read more at www.prnewswire.com »
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