Snapshot
November 10, 2022

New Amsterdam signs on as official sponsor for Ultimate Fighting Championship

Participating in this sponsorship deal:

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About Sponsor:

New Amsterdam Gin is a product of the New Amsterdam Spirits Company, from Modesto, California, a subsidiarity of E. & J. Gallo Winery. New Amsterdam Gin is produced as a contemporary take on classic gin-making standards. That includes a base of neutral spirits, combined with an infusion of botanicals, including citrus, as well as the primary flavoring constituent of any gin - the juniper berry.

About Property:

The Ultimate Fighting Championship (UFC) is an American mixed martial arts-focused company, based in Las Vegas, Nevada, owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport.[3]

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