New Balance signs on as official sponsor for Alfa Romeo Racing Team
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
Italian motor manufacturer Alfa Romeo currently participate in Formula One as Alfa Romeo Racing while being operated by Sauber Motorsport AG, the brand has competed in motor racing as both a constructor and engine supplier sporadically between 1950 and 1987, and later as a commercial partner since 2015.
Fearlessly independent since 1906, the Boston-based company has established itself as one of the top global athletic brands in the world, which has a strong presence in various international sporting communities.
Read more at https://www.sauber-group.com »
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