New Balance signs on as official sponsor for Boston Bruins
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
The Boston Bruins are a professional ice hockey team based in Boston, Massachusetts, US. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The team has been in existence since 1924, and is the league's third-oldest team and its oldest in the United States. It is also an Original Six franchise, along with the Chicago Blackhawks, Detroit Red Wings, Montreal Canadiens, New York Rangers, and Toronto Maple Leafs. The Bruins have won six Stanley Cup championships, the fourth most all-time and second most of any American NHL team . Their home arena is the TD Garden, where they have played since 1995. Prior to 1995, the team played its home games at the Boston Garden for 67 seasons, beginning in 1928.