New Balance signs on as naming rights partner for Boston University Terriers
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
The Boston University Terriers are the nine men's and twelve women's varsity athletic teams representing Boston University in NCAA Division I competition. The men compete in basketball, cross country, ice hockey, rowing, soccer, swimming, tennis, indoor and outdoor track, and wrestling. Women compete in basketball, cross country, golf, ice hockey, field hockey, lacrosse, rowing, soccer, swimming, tennis, indoor and outdoor track, and softball. There is no varsity baseball team.