New Balance signs on as official sponsor for Cycle for Survival
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
Cycle for Survival is the national movement to beat rare cancers. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Since 2007, Cycle for Survival has raised more than $60 million through its signature indoor team cycling events across the U.S. to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival.