New Balance signs on as official sponsor for Dartmouth Big Green
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
The Dartmouth College Big Green are the varsity and club athletic teams of Dartmouth College, an American university located in Hanover, New Hampshire. Dartmouth's teams compete in the Ivy League conference of the National Collegiate Athletic Association Division I, as well as in the ECAC Hockey conference. The College offers 34 varsity teams, 17 club sports, and 24 intramural teams. Sports teams are heavily ingrained in the culture of the College and serve as a social outlet, with 75% of the student body participating in some form of athletics.