New Balance signs on as official sponsor for ESPN Wide World of Sports Complex
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
ESPN Wide World of Sports Complex is a 220 acres (89 ha) athletic complex located in the Walt Disney World Resort. The complex includes 9 venues and hosts numerous amateur and professional sporting events throughout the year. It was known as Disney's Wide World of Sports Complex before it was re-branded with the Disney-owned ESPN brand. The rebranding was unveiled on February 25, 2010.