New Balance signs on as official sponsor for Women's National Basketball Association (WNBA)
Participating in this sponsorship deal:
About Sponsor:
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has, nevertheless, grown to be one of the largest makers of sports footwear in the world.
About Property:
The Women's National Basketball Association (WNBA) is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association (NBA). League play started in 1997; the regular season is currently played from June to September with the Finals in October.