New Belgium Brewing Company signs on as title sponsor for FIBArk
Participating in this sponsorship deal:
About Sponsor:
New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels.[1] As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.[2]
About Property:
FIBArk stands for "First in Boating the Arkansas" -- it's a festival that started in the 1950s. The history actually began in 1949 when two friends bet each other who'd win a race from Salida, CO to Cañon City, CO on the Arkansas River. Since that race almost killed both contestants in subsequent years the race was shortened to about 26 miles of whitewater from Salida, CO to Cotopaxi, CO. It became a community-wide festival that serves as homecoming from many who have moved away. Today the festival draws over 10,000 people yearly, around the 3rd week of June, and includes a variety of events on the river and in town.