Snapshot
October 17, 2024

New Era signs on as for Brisbane Broncos

Participating in this sponsorship deal:

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About Sponsor:

The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.

About Property:

The Brisbane Broncos are an Australian professional rugby league football club based in the city of Brisbane, the capital of the state of Queensland. Founded in 1988, the Broncos play in Australasia's elite competition, the National Rugby League premiership. They have won six premierships and two World Club Challenges. The Broncos have achieved four minor premierships during their 22 years in competition, making them the League's most successful club over the past two decades. Brisbane have never been defeated in a grand final, and between 1991 and 2009, never failed to qualify for the finals. In 2010, Brisbane finished 10th in the NRL premiership, failing to make the semi finals for the first time in 19 years. The club has the largest fan base in the NRL, and one of the highest average attendance of any rugby club in the world; 36,336 in the 2010 NRL season. They are also the most successful club in the history of Rugby League, having won 63% of their games since their induction in 1988.

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