New Era signs on as official sponsor for Canadian Elite Basketball League
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
The Canadian Elite Basketball League (CEBL) is a professional men's basketball league expected to begin play in spring of 2019. Six teams were announced May 2, 2018, that will be owned and operated by ownership group Canadian Basketball Ventures. Originally founded in October 2017, the CEBL launched a rebrand May 2, 2018 and is headquartered in Niagara, Ontario.
The Canadian Elite Basketball League announced Tuesday that international sports and lifestyle brand New Era Cap Co Inc. will be the Official On-Court Partner providing all on-court apparel and product for its six member clubs. The partnership is a five-year agreement running through the 2023 season. The professional basketball league opens its inaugural season in May 2019 in Edmonton, Hamilton, Guelph, Saskatchewan (Saskatoon), Niagara (St. Catharines), and Fraser Valley (Abbotsford).
Read more at https://www.cebl.ca/canadian-elite-basketball-league-announces-new-era-cap-as-official-partner-for-jerseys-on-court-apparel-headwear.com »
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