New Era signs on as for Haas F1 Team
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
Haas F1 Team[1] (previously known as Haas Formula and Haas Racing Developments)[3][4][5][6] is a Formula One racing team established by NASCAR Sprint Cup Series team co-owner Gene Haas in April 2014. The team was expected to make its debut at the start of the 2015 season,[5][7] but later elected to postpone their entry until the 2016 season.[8] The team will be headquartered in Kannapolis, North Carolina,[2] alongside sister team and NASCAR Sprint Cup entrant Stewart-Haas Racing, but the two teams will be treated as separate bodies.