New Era signs on as official sponsor for Los Angeles Kings
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California. They are members of the Pacific Division of the Western Conference of the National Hockey League . The team was founded on February 9, 1966, when Jack Kent Cooke was awarded an NHL expansion franchise for Los Angeles, becoming one of the six teams that began play as part of the 1967 NHL expansion. The Kings called The Forum in Inglewood, California , their home for thirty-two years until they moved to the Staples Center in Downtown Los Angeles to start the 1999–2000 season.