Snapshot
January 28, 2019

New Era signs on as official sponsor for Madden 2019 Championship Series

Participating in this sponsorship deal:

Wobo2crb 400x400 Screenshot 2019 01 28 at 8.35.46 am

About Sponsor:

The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.

About Property:

All 32 NFL teams have crowned a champion. The, they all compete for the 2019 championship in Atlanta for the superbowl.

Activation Locations
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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Electronic Arts (NASDAQ: EA) and the National Football League (NFL) announced Bose, New Era Cap and SNICKERS® as the official brand sponsors of the Madden NFL 19 Championship Series. All three NFL brands will integrate into Madden NFL 19 Championship Series broadcasts to increase exposure with digitally-native NFL and esports fans. Players and spectators will see Bose, New Era Cap and SNICKERS® integrations in the Madden NFL 19 Club Championship on January 30 – February 2 on Twitch, YouTube, Mixer and Facebook.
Read more at https://news.ea.com »
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