New Era signs on as official sponsor for New York Yankees
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles and moved to New York City in 1903 as the New York Highlanders before becoming the Yankees in 1913. From 1923 to 2008, the Yankees' home ballpark was Yankee Stadium; in 2009, they moved into a new ballpark, also called Yankee Stadium.