Snapshot
November 06, 2014

New Era signs on as title sponsor for Bad Boy Mowers Pinstripe Bowl

Participating in this sponsorship deal:

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About Sponsor:

The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.

About Property:

The Pinstripe Bowl is a National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision (FBS) college football bowl game that is held at Yankee Stadium in The Bronx, New York City. The game is organized by the New York Yankees, primary tenants of the venue, and is currently affiliated with the Atlantic Coast Conference and Big Ten Conference through 2025.[4][5] The game previously had ties with the Big 12 Conference and the Big East Conference.

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“When we built the stadium, we said it was going to be a year-round stadium,” said Randy Levine, the Yankees’ president. “The plan is to have the Pinstripe Bowl and two to three additional games every year. We’re in serious discussions with Miami, Ohio State and other Big Ten schools.”
Read more at www.nytimes.com »
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