New Era signs on as official sponsor for Arrow McLaren SP
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
Arrow McLaren SP is an auto racing team that currently competes in the IndyCar Series. The team is based in Indianapolis and is owned by quadriplegic former driver Sam Schmidt and Ric Peterson. The team was originally founded by Schmidt in 2001 as Sam Schmidt Motorsports. Fellow ex-driver Davey Hamilton joined as co-owner in 2011 to form Schmidt Hamilton Motorsports, with Peterson joining in 2013 to form Schmidt Peterson Motorsports. Hamilton is no longer involved in the ownership of the team.