New Era signs on as official sponsor for Toronto Blue Jays
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
The Toronto Blue Jays are a professional baseball team located in Toronto, Ontario, Canada. The Blue Jays are a member of the Eastern Division of Major League Baseball 's American League. The "Blue Jays" name originates from the bird of the same name, and the fact that blue is the traditional colour of Toronto's other professional sports teams, the Maple Leafs and the Argonauts. Nicknamed "the Jays", the team's official colours are royal blue, navy blue, white, and red.