New Look signs on as title sponsor for Wireless Festival
Participating in this sponsorship deal:
About Sponsor:
New Look began in 1969 as a single fashion store in the UK and has since grown into a leading fast-fashion brand, with over 600 stores throughout the UK/ROI and over 200 across Europe, China, North Africa, the Middle East and Asia.
About Property:
The wireless festival is a music festival in England that takes place every year in London, and took place at Harewood House, Leeds in 2006 and 2007. It is owned and managed by Live Nation.
Now named New Look Wireless, the event will be held in London’s Finsbury Park, and while specific details of planned activations have not been revealed, the brand has said it will be using the headline sponsorship to further engage with its male audience.
Read more at www.eventmagazine.co.uk/new-look-target-men-wireless-sponsorship/brands/article/1332058.com »
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