Newsweek signs on as title sponsor for Hula Bowl
Participating in this sponsorship deal:
About Sponsor:
Newsweek is an American weekly news magazine founded in 1933. Newsweek was a widely distributed newsweekly through the 20th century, with many notable editors-in-chief throughout the years. Newsweek was acquired by The Washington Post Company in 1961, under whose ownership it remained until 2010. Between 2008 and 2012, Newsweek experienced financial difficulties, leading to the cessation of print publication and a transition to all-digital format at the end of 2012. The print edition then relaunched in March 2014.
About Property:
The Hula Bowl is a post-season college football all-star game held annually in Hawaii, usually in January. The game was first played from 1947 to 2008, and is being revived following the 2019 season, to be played at Aloha Stadium in the Halawa district of Honolulu[1]—the first playing since 2008 is scheduled for January 26, 2020.[2] During its history, the game has also been played at Honolulu Stadium, and at War Memorial Stadium on the island of Maui. At one point the longest-running sporting event in Hawaii, it had been considered[according to whom?] a premier venue to launch professional careers in the National Football League (NFL).