Newton Running signs on as for Ironman World Championship
Participating in this sponsorship deal:
About Sponsor:
Founded by a group of elite runners, coaches and inventors in Boulder, Colorado in 2007, Newton Running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion. Newton Running shoes feature patented Action/Reaction Technology™ that absorbs more impact than traditional running shoe foam and converts this energy into forward propulsion to help runners go farther and faster with less fatigue. Newton’s propulsion technology, combined with a running technique that focuses on a midfoot/forefoot strike rather than heel striking, helps runners achieve maximum efficient performance.
About Property:
The Ironman World Championship has been held annually in Hawaii since 1978, with an additional race in 1982. It is owned and organised by the World Triathlon Corporation. It is the annual culmination of a series of Ironman triathlon qualification races held throughout the world.