Founded by a group of elite runners, coaches and inventors in Boulder, Colorado in 2007, Newton Running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion. Newton Running shoes feature patented Action/Reaction Technology™ that absorbs more impact than traditional running shoe foam and converts this energy into forward propulsion to help runners go farther and faster with less fatigue. Newton’s propulsion technology, combined with a running technique that focuses on a midfoot/forefoot strike rather than heel striking, helps runners achieve maximum efficient performance.