Nexen Tire signs on as official sponsor for Formula Drift
Participating in this sponsorship deal:
About Sponsor:
Nexen Tire is a tire manufacturer, headquartered in Yangsan, South Gyeongsang Province, and Seoul, both in South Korea. Its major domestic competitors are Hankook Tire and Kumho Tires. The company's name is reflected in the company slogan, "Next Century Tire."
About Property:
Formula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to the now defunct Slipstream Global Marketing. The same partnership that introduced D1 Grand Prix to the United States. The new entity would solely own, operate and launch the first official drifting series in North America. 2012 will be Formula Drift's ninth year of competition.
Nexen Tire will be a co-tire sponsor for the 2016 and 2017 seasons of the Formula Drift professional drifting series. (from left): Paul Jho, Nexen’s new senior motorsports manager, is pictured with James Kwon, Nexen Tire America’s CEO, and Jim Liaw, president and co-founder of Formula Drift.
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