Snapshot
November 06, 2014

Nexen Tire signs on as official sponsor for Los Angeles Dodgers

Participating in this sponsorship deal:

Screen shot 2016 03 02 at 9.31.51 am Los angeles dodgers logo

About Sponsor:

Nexen Tire is a tire manufacturer, headquartered in Yangsan, South Gyeongsang Province, and Seoul, both in South Korea. Its major domestic competitors are Hankook Tire and Kumho Tires. The company's name is reflected in the company slogan, "Next Century Tire."

About Property:

The Los Angeles Dodgers are a professional baseball team based in Los Angeles, California. The Dodgers are members of Major League Baseball's National League West Division. Established in 1883, the team originated in Brooklyn, New York, where it was known by a number of nicknames before becoming the Dodgers definitively by 1932. The team moved to Los Angeles before the 1958 season. They played their first four seasons in Los Angeles at the Los Angeles Memorial Coliseum before moving to their current home of Dodger Stadium, the third-oldest ballpark in Major League Baseball .

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Nexen Tire (CEO Hyeonbong Lee) is leveraging its partnership with Major League Baseball’s LA Dodgers to help further its local marketing efforts.Based in Los Angeles, the LA Dodgers is one of the most famous teams in all the National League West division of Major League Baseball (MLB). The team is especially famous in Korea for having fielded Chan Ho Park in the past. Now, with Hyun Jin Ryu in their ranks as of last December, the number of Korean fans cheering them on has swelled significantly. Through this partnership, Nexen will expose its brand through an outdoor billboard placed on the rolling board behind the catcher in the home ballpark of LA Dodgers throughout the 2013 season.“This partnership with LA Dodgers will serve as a good chance to improve Nexen’s brand image in the American market and also enhance the brands status significantly", said Janghwan Lee, Director of Global Marketing at Nexen. “We hope the young and energetic image of Nexen can be appreciated by the wide spectrum of American baseball fans who will get to know us through our sports marketing.” 
Read more at int.nexentire.com »
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