Nexo signs on as title sponsor for U.S. ATP 500 Dallas Open
Participating in this sponsorship deal:
About Sponsor:
Nexo is a digital-asset wealth platform offering savings, lending, trading, and card products built around cryptocurrencies. It lets individuals and institutions earn interest on digital assets, borrow against crypto collateral, and trade more than 100 assets from a single app. Since 2018, Nexo has grown to serve clients in over 150 jurisdictions, managing more than $11 billion in assets and processing over $371 billion in transactions.
About Property:
The Dallas Open is an ATP 500-level men’s professional tennis tournament held at Ford Center at The Star in Frisco, the world headquarters and training facility of the Dallas Cowboys. Upgraded from ATP 250 status starting in 2025, it offers over $2.8 million in prize money and brings top players from around the world to compete in the only indoor ATP Tour event in the United States, combining elite tennis with premium fan experiences and innovative seating concepts.