Niantic signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Niantic, Inc. (/naɪˈæntɪk/ ny-AN-tik)[2] is an American software development company based in San Francisco. Niantic is best known for developing the augmented reality mobile games Ingress and Pokémon Go. The company was formed as Niantic Labs in 2010 as an internal startup within Google. The company became an independent entity in October 2015.[3] Niantic has offices in San Francisco, Bellevue, Los Angeles, and elsewhere.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.