Snapshot
March 02, 2015

Nickelodeon signs on as title sponsor for Kansas Speedway

Participating in this sponsorship deal:

Data Data?1415807032

About Sponsor:

Nickelodeon, often simply called Nick and originally called The Pinwheel Network, is an American children's channel owned by Viacom and operated under its Nickelodeon Kids and Family Group. The channel is primarily aimed at children in grade school and teens, with their weekday morning program block aimed at preschoolers ages 2–5. Since 2004, Nickelodeon has been run by Cyma Zarghami. It had ranked as the #1 cable channel as of early 2011 but by the end of that year had suffered a double-digit ratings drop described as "inexplicable" by parent company Viacom.

About Property:

Kansas Speedway is a 1.5 miles tri-oval race track in Kansas City, Kansas. The speedway was built in 2001 and currently hosts two annual NASCAR race weekends. The IndyCar Series also raced at the speedway until 2011. The speedway is owned and operated by International Speedway Corporation.

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NEW YORK – March 2, 2015 – Nickelodeon today announced that it is the entitlement sponsor of the NASCAR Sprint Cup Series race on Saturday, May 9 at Kansas Speedway dubbed the SpongeBob SquarePants 400. The SpongeBob SquarePants 400, which will be broadcasted on 7:30 p.m. ET on FOX Sports 1, will feature a weekend of Bikini Bottom-themed activities and fun for the entire family.
Read more at www.speedwaymedia.com »
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