Nickelodeon signs on as official sponsor for New York Islanders
Participating in this sponsorship deal:
About Sponsor:
Nickelodeon, often simply called Nick and originally called The Pinwheel Network, is an American children's channel owned by Viacom and operated under its Nickelodeon Kids and Family Group. The channel is primarily aimed at children in grade school and teens, with their weekday morning program block aimed at preschoolers ages 2–5. Since 2004, Nickelodeon has been run by Cyma Zarghami. It had ranked as the #1 cable channel as of early 2011 but by the end of that year had suffered a double-digit ratings drop described as "inexplicable" by parent company Viacom.
About Property:
The New York Islanders are a professional ice hockey team based in Uniondale, New York. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The Islanders are one of three NHL franchises in the New York City metropolitan area along with the New Jersey Devils and the New York Rangers, the latter of whom the Islanders maintain a rivalry with, known as the Battle of New York.