Nickelodeon signs on as presenting sponsor for Pier to Pier Friendship Walk
Participating in this sponsorship deal:
About Sponsor:
Nickelodeon, often simply called Nick and originally called The Pinwheel Network, is an American children's channel owned by Viacom and operated under its Nickelodeon Kids and Family Group. The channel is primarily aimed at children in grade school and teens, with their weekday morning program block aimed at preschoolers ages 2–5. Since 2004, Nickelodeon has been run by Cyma Zarghami. It had ranked as the #1 cable channel as of early 2011 but by the end of that year had suffered a double-digit ratings drop described as "inexplicable" by parent company Viacom.
About Property:
The fourth annual SKECHERS Pier to Pier Walk will feature celebrity appearances by Dancing with the Stars’ Brooke Burke-Charvet, Hall of Fame baseball legend Tommy Lasorda and fitness enthusiast Denise Austin. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational curricula, maintain smaller class sizes, upgrade technology and preserve high-quality programs, as well as support The Friendship Circle (www.gotfriends.com) – an organization that nurtures, inspires and includes children and young adults with special needs and their families through friendships with teen volunteers, valuable programs and events in their community. The SKECHERS Pier to Pier Walk will be held this year on October 28th in Manhattan Beach, California.