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October 22, 2018

Nike signs on as official sponsor for Jian "Uzi" Zihao

Participating in this sponsorship deal:

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About Sponsor:

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 . As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

About Property:

Jian Zihao (born April 5, 1997), better known by his in-game ID Uzi, is a Chinese League of Legends player who is currently the AD Carry for Royal Never Give Up. He has previously played for OMG, Royal Club, and Newbee. Widely regarded as the best AD Carry of all time, he is renowned for his plays with AD Carry champions, such as Vayne, Kai'Sa, Ezreal and Kog'Maw

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Nike has signed an endorsement deal with Royal Never Give Up League of Legends player Jian “Uzi” Zihao, featuring him alongside Chinese actor Bai Jingting and NBA player LeBron James. The deal is to promote LeBron’s new “Dribble &” series campaign, with Zihao wearing a black T-shirt with the text “Dribble & Carry”. This is the first time that Nike has partnered with an esports professional player.
Read more at https://esportsobserver.com »
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