Nike has signed an endorsement deal with Royal Never Give Up League of Legends player Jian “Uzi” Zihao, featuring him alongside Chinese actor Bai Jingting and NBA player LeBron James. The deal is to promote LeBron’s new “Dribble &” series campaign, with Zihao wearing a black T-shirt with the text “Dribble & Carry”. This is the first time that Nike has partnered with an esports professional player.