Nike signs on as official sponsor for League of Legends Pro League
Participating in this sponsorship deal:
About Sponsor:
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 . As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.
About Property:
Tencent League of Legends Pro League (LPL) (simplified Chinese: 英雄联盟职业联赛; traditional Chinese: 英雄聯盟職業聯賽; pinyin: yīng xióng lián méng zhí yè lián sài) is the top level League of Legends league in China.The first season of the LPL was the 2013 Spring season. The top three finishers of the playoff tournament receive automatic bids to the League of Legends World Championship. Playoffs are an eight team single elimination with each step a best-of-five series. The total prize pool is ¥2,350,000. In 2014 Riot Games began providing an English language broadcast. The format is modeled after the League of Legends Champions Korea format in South Korea. In September 2015 it was announced that Riot Games was in negotiations with Tencent to take over operations of the league.