Snapshot
October 22, 2019

Nike signs on as official sponsor for NBA 2K20

Participating in this sponsorship deal:

Nike logo 220px nba 2k20 cover

About Sponsor:

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 . As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

About Property:

NBA 2K20 is a basketball simulation video game developed by Visual Concepts and published by 2K Sports, based on the National Basketball Association (NBA). It is the 21st installment in the NBA 2K franchise and the successor to NBA 2K19. Anthony Davis of the Los Angeles Lakers is the cover athlete for the regular edition of the game, while Dwyane Wade is the cover athlete for the 'Legend Edition'.

Read More
Today, 2K and Nike announced the NBA 2K20 x Nike Gamer Exclusive Program, a first-of-its-kind gaming and sneaker partnership, which launches alongside the new MyPLAYER Nation mode and NBA season tip-off, on October 22, 2019. The Program will allow NBA 2K20 players the opportunity to earn up to 10 pairs of soon-to-be-released virtual Nike Basketball signature shoes for their MyPLAYER by completing in-game challenges and the chance to purchase the real-life version of the limited-edition shoes from Nike.* MyPLAYER is NBA 2K’s player creation feature that allows gamers the opportunity to build their own basketball player, get drafted, rise through the ranks of the NBA elite, and help take their team to glory.
Read more at https://finance.yahoo.com »
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