Nivea signs on as official sponsor for Hotel Thrillist
Participating in this sponsorship deal:
About Sponsor:
Nivea is a global skin- and body-care brand that is owned by the German company Beiersdorf. The company was founded on March 28 1882 by pharmacist Carl Paul Beiersdorf. In 1900, the new owner Oskar Troplowitz developed a water-in-oil emulsifier as a skin cream with Eucerit, the first stable emulsion of its kind. This was the basis for Eucerin and later, Nivea. Nivea comes from the Latin word niveus/nivea/niveum, meaning 'snow-white'.
About Property:
For three days, privileged guests rocked Los Angeles with mansion parties, cocktail soirees, and mouthwatering feasts.
LOS ANGELES Men's e-mail newsletter Thrillist brought Hotel Thrillist, a party-packed traveling promotion, to Los Angeles this weekend. The programming set up shop at JW Marriott at L.A. Live, where about 120 nonlocal guests stayed at the hotel and others joined the festivities. Invitees included so-called social influencers, media types, clients, staff, and sweepstakes winners, along with reps from sponsors including Bacardi, Corona Light, Nivea for Men, and Smartwater. Creative services director Linda Doyle, promotions manager Alexis Berger, and associate event manager Jessica Dowd oversaw the event.
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