Nivea for Men, a skin care product of the Beiersdorf Group, will feature Madrid stars Sergio Ramos, Marcelo, Gonzalo Higuain and Alvaro Arbeloa in its advertising campaigns. Commenting on the new partnership, Real Madrid president Florentino Perez said: “The Santiago Bernabeu is home for everyone associated with Real Madrid and is usually the setting for the signing of alliances as important as the one that we will sign today, with which we join together our name with one of the undisputed leading brands in the world. As from today Nivea is one of our sponsors and will accompany us through our challenges and towards achieving our goals. We will make the journey together with the aim of being leaders. We are both obsessed with the ongoing effort towards remaining world leaders. We both share a long history of success thanks to a great amount of hard work and the continuous effort and commitment to the ongoing search for talent.”