NordicTrack signs on as official sponsor for Sirius XM
Participating in this sponsorship deal:
About Sponsor:
NordicTrack is a manufacturer of treadmills, strength training equipment, ellipticals, exercise bikes, and accessories, best known for its classic Nordic ski machine, low-impact exercisers, ellipticals, and incline trainers. The brand is owned and managed by Icon Health & Fitness and is headquartered in Logan, Utah. The company has been manufacturing exercise equipment since 1975.
About Property:
Sirius XM Radio Inc. is an American broadcasting company that provides two satellite radio services (SDARS) operating in the United States, Sirius Satellite Radio and XM Satellite Radio. The company also owns a minority interest in Sirius XM Canada, an affiliate company which provides Sirius and XM service in Canada. The company in its current incarnation was formed following the acquisition of XM Satellite Radio, Inc. by Sirius Satellite Radio, Inc. on July 29, 2008.[2]